website conversion rate by industry benchmark
Website Conversion Rate by Industry: 2026 Benchmarks and Analysis
Quick AnswerWebsite conversion rate by industry ranges roughly from 1.6% to over 7% in 2026, with a blended global average near 2.35%. High-intent categories like legal, education, and charity often beat 6%, while browsing-heavy sectors like real estate and travel typically sit below 2%, so the…